Ten Ways to Get People to Change by Morten T. Hansen

These steps sound very familiair to me from Game design:
In short the Ten Ways to Get People to Change
1. Embrace the power of one.
2. Make it sticky.
3. Paint a vivid picture.
4. Activate peer pressure.
5. Mobilize the crowd.
6. Tweak the situation.
7. Subtract, not just add.
8. Dare to link to carrots and sticks (and follow through).
9. Teach and coach well.
10. Hire and fire based on behaviors.
Read the full explanation with references here: Ten Ways to Get People to Change

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