(another) article on Gamification:

Gamification: How Competition Is Reinventing Business,  Marketing & Everyday Life

Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity? Such is the idea behind the emerging trend of “gamification.”
Gamification is most often defined as the use of gameplay mechanics for non-game applications. The term also suggests the process of using game thinking to solve problems and engage audiences.

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